Author: Njeri Karanja

Njeri Karanja is an accomplished author and content strategist with a strong background in research, writing, and publishing content. With 5 years of experience in the field, Njeri’s passion for storytelling shines through her work, allowing her to create engaging and compelling content that resonates with readers.

Njeri was formerly at ROAM, where she worked as a content writer for BrighterMonday Kenya. In this role, she conducted in-depth research and produced content to drive organic traffic and enhance the website’s visibility. Additionally, Njeri played a pivotal role in developing the blog’s strategy, collaborating closely with teams from other African markets to create user-centric content that catered to the diverse needs of the audience.

One of Njeri’s responsibilities was reviewing articles and social media content generated by community marketers from various African markets. Her keen eye for detail and strong editing skills ensured that the content met high standards of quality and aligned with the brand’s messaging.

Njeri holds a degree from the University of Nairobi, which has equipped her with a solid foundation in research and critical thinking. Her ability to craft captivating stories and leverage data-driven insights distinguishes her as an exceptional author who understands the art and science of content creation.

With a passion for storytelling and a dedication to delivering impactful content, Njeri Karanja continues to make her mark as a talented author. Her blend of creativity, strategic thinking, and data analysis ensures that her work stands out and resonates with audiences.