When you’re selling land, you need to advertise it differently compared to if you were selling actual property. Because all you’re working with is vacant land, getting creative on how to market will get you, potential buyers, faster.
Here are ways to increase your chances of getting more people to view your land and convert them to buyers.
1. Research on Proper Pricing
When coming up with a price for your vacant land, it is important to look at the neighbouring prices to get a rough idea of how to price yours. Without proper research, you might price your land too high which can immediately chase away potential buyers.
You want to ensure that you set a price in line with market prices in that area. This does not mean that you price it too low because you want to make money from the sale. Do proper market research and look at market trends to guide you.
2. Prepare the Land
Before you decide to invite potential buyers to see your land, you need to make it look presentable. Overgrown grass, weeds and vegetation are an eyesore that could make it hard for someone to see the beauty and value of what you are trying to sell to them.
In turn, you could be forced to lower your selling price because the buyers might ask for a discounted price for the amount of work they will need to do to prepare the land themselves.
To avoid this from happening, cut any overgrown grass, trees and weeds. Clear out garbage or items that should not be on your land.
After, create walking paths for people to get a 360 degrees view of the place when they view the land.
3. Mark Boundaries
People want to see exactly what they are buying. And when it comes to vacant land, the more information you provide, the higher your chances of getting a buyer.
On your land, create boundaries to show the exact markings and when you take photos, bring this out to give people a better idea of what to expect before they visit your land.
4. Take Aerial Photos
Land photography is not similar to the other one where you can take photos of the interiors of a building. You’re working with vacant land and the best way to showcase it is by taking aerial photos of the land.
Give people a bird’s view of your land for them to see the size of the property.
If you have the budget, look for a photographer to take professional photos of your land and explain to him the importance of aerial shoots. You can go as far as taking videos of the land to showcase it better.
5. Be as Descriptive as Possible
The number of land fraud cases in Kenya is huge. And people are aware of this, especially when it comes to buying land online.
If you advertise online without giving enough information, people will move on to find another one. Additionally, if it has information that doesn’t make sense, you could be losing out on selling fast.
Most people want to buy land to do something on it; it could be farming, building their future home or commercial property. Remember to add the intended purpose of the land you’re selling. For instance, if it’s for farming, add the type of soil, and any amenities present like water.
6. Advertise on Listing Sites
Nowadays, more people are searching for things on the internet. Property is no exemption. They are looking for land for sale online.
You want to gain as much visibility on your land as you can. What better way to do this than to advertise online? They will want to see photos of what you are selling before they visit the actual place.
Look for advertising platforms such as BuyRentKenya to get more potential buyers to see it. Once you advertise on the listing site, the work doesn’t stop there.
If someone inquires about your land, get in touch with them within 24 hours to avoid them losing interest in your land.
7. Show People the Land
Some people assume that because it is vacant land, there is not much to see. But that is not true. With the number of land fraud cases in Kenya, people are sceptical about paying for what they haven’t seen.
8. Have Proper Documentation
Staying prepared will shorten the process of buying land to the potential seeker. The most important thing to have is a title deed.
Because before you can transfer ownership, the buyer has to know who the rightful owner is. Also, ensure that you have paid any land rates and have the certificates ready because they will be required during the process.
It is possible to sell your vacant land fast, but only if you follow the above tips and do them well, to the best of your ability. Be proactive in looking for potential buyers and exercise patience.